Who we are
For decades, Japan has been home to some of the most innovative and beloved beauty products—crafted with time-honored techniques, high-quality ingredients, and a deep respect for skincare. Yet, many of these groundbreaking formulas have remained exclusive to Japan, out of reach for beauty lovers worldwide.
At HOSHISU, we change that. We source, import, and white-label Japan’s best-kept beauty secrets, ensuring they meet North American standards without compromising their essence. By combining Japan’s meticulous craftsmanship with modern accessibility, we bring you the same trusted formulas that have captivated beauty enthusiasts in Japan for generations.
With HOSHISU, experience the future of beauty—rooted in tradition, designed for today.
Meet the Founder: Victoria Lo
Victoria Lo’s journey in beauty began in 2008 as a makeup artist, working with clients across weddings, fashion, and boudoir. Through years of experience with diverse skin tones and textures, she developed a passion not just for makeup artistry but for helping people discover products that truly work for their unique beauty needs.
After the pandemic, she launched Gemini Image, an eCommerce business dedicated to curating high-quality beauty solutions. But it was her travels to Japan—where beauty is deeply rooted in craftsmanship, innovation, and tradition—that sparked the idea for HOSHISU. Inspired by Japan’s meticulously formulated skincare and cosmetics, she made it her mission to bridge the gap, bringing these exclusive products to a global audience.
With HOSHISU, Victoria combines her expertise, passion, and appreciation for Japanese beauty rituals, ensuring that everyone can experience the best of Japan’s skincare and cosmetics—effortlessly and accessibly.