Who we are

For decades, Japan has been home to some of the most innovative and beloved beauty products—crafted with time-honored techniques, high-quality ingredients, and a deep respect for skincare. Yet, many of these groundbreaking formulas have remained exclusive to Japan, out of reach for beauty lovers worldwide.

At HOSHISU, we change that. We source, import, and white-label Japan’s best-kept beauty secrets, ensuring they meet North American standards without compromising their essence. By combining Japan’s meticulous craftsmanship with modern accessibility, we bring you the same trusted formulas that have captivated beauty enthusiasts in Japan for generations.

With HOSHISU, experience the future of beauty—rooted in tradition, designed for today.